I want to start by giving some context about my personality (it is relevant, I swear). I am cynical by nature. It is probably why I majored in economics in college. Want to hear a terrible joke about economists? The First Law of Economics: For every economist, there exists an equal and opposite economist. The […]
Disclaimer: Obility is in no way liable for your companies compliance with GDPR. The General Data Protection Regulation (GDPR) deadline is right around the corner on May 25th. It is imperative that EMEA advertisers understand the steps that need to be taken in order to comply. Between the multitude of gated guides and speculative blogs […]
If you haven’t heard, LinkedIn has a new ad type! Dun, duh, duh, daaaaaaaah! Welcome, Lead Gen Forms! Their purpose is simple, keep people in LinkedIn when on mobile. Probably not, but I live for this stuff so excuse me while I go on a tangent. What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen […]
Targeting prospects who are interested in your competitors can be pretty simple with a targeted list of competitor related keywords in SEM. However, when it comes to competitor targeting on social platforms, it’s time to roll up your track suit sleeves and put on Run D.M.C, cause it’s tricky! You might be saying: Have no […]