With every search engine algorithm update, businesses need to stop focusing on only keywords and start writing website content for humans, not search engines. Doing this can help expand the number of keywords that drive organic traffic to your site.

Addressing “content gaps,” which occur when a site doesn’t have a clear page targeting a keyword, will help your site rank in more searches. After analyzing your current site, we’ll find those content gaps and identify areas where new content can be added—it’s often easier to attract new visitors with fresh content than by updating and optimizing an older page. Additionally, it’s important to make sure the content you’re providing is relevant, useful, and moving visitors forward in the buying journey.


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As an SEO content creation agency, our services include:

  • Reviewing your current keywords and conducting research to understand what keywords your prospects are using
  • Identifying where new content should be created
  • Creating content that is relevant to target keywords and compelling to your target buyer
  • Identifying and prioritizing the content that will have the greatest impact on traffic and generate the most leads
  • Using competitive intelligence, keyword analysis, and your organic and paid search performance history to develop a complete SEO content creation strategy

With our reporting and tracking, you’ll be able to accurately measure the impact of your SEO content.

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    “We love working with Obility. We have worked with multiple SEM vendors, but Obility set themselves apart by focusing on sales qualified leads and revenue. Any B2B company needing help with SEM should hire Obility.”

    Maria Pergolino, SVP Marketing
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    “For anyone looking for B2B help in SEM/SEO, I would highly recommend Obility. Their hard work and dedication to their clients show in the results every month. Their knowledge and expertise have been invaluable assets in our digital marketing toolbox.”

    Jean Philippe Rastrullo, Digital Marketing Manager
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    “We love working with Obility. In the past year alone, we’ve been able to double our SEM budget because of the performance gains we’ve seen with Obility. They are a true partner.”

    Patrick Chen, Marketing Operations
Featured Case Study

A Case Study on Optimizing Case Studies

Juniper's case studies weren't showing up well in search results, and the company struggled to measure their effectiveness. After Obility advised Juniper on creating optimized web pages for case studies, they can now easily measure the traffic they receive – and increased organic traffic to case studies by 2,785 percent in eight months.

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