With every search engine algorithm update, businesses need to stop focusing on only keywords and start writing website content for humans, not search engines. Doing this can help expand the number of keywords that drive organic traffic to your site.
Addressing “content gaps,” which occur when a site doesn’t have a clear page targeting a keyword, will help your site rank in more searches. After analyzing your current site, we’ll find those content gaps and identify areas where new content can be added—it’s often easier to attract new visitors with fresh content than by updating and optimizing an older page. Additionally, it’s important to make sure the content you’re providing is relevant, useful, and moving visitors forward in the buying journey.