Executive Team

Mike Nierengarten Obility President

Mike Nierengarten, President

Mike has been in online marketing since 2004 and started Obility in February of 2011. Mike is a numbers geek who feels more comfortable staring at Excel spreadsheets & AdWords Editor than sitting in lengthy meetings. Mike saw Obility as an opportunity to rethink SEM management and focus solely on the unique needs of B2B clients.

Mike enjoys board sports, exploring restaurants, and lively discussions about the economy. He is also a passionate traveler. His long-term goals focus on spurring economic growth and addressing inequality in the Portland community.



Nick Herinckx Obility CEONick Herinckx, CEO

Nick joined Obility in May 2012 to help manage growth and B2B services. He began his career in information technology as a database programmer, but quickly realized that online marketing is what he was most passionate about. Nick’s past IT experience combined with his passion for marketing makes him a true marketing technologist who quickly adopts and understands new technology as well as clients in highly technical industries.

Nick has been published in industry blogs and magazines including MarketingProfs, MarketingSherpa, Marketing Experiments and PPC Insider. Nick has also spoken at industry events for the Portland Business Journal and SEMpdx, and has also instructed a class on advanced Google Analytics for the Online Marketing Institute.

In his spare time, Nick volunteers for the Gonzaga Alumni Mentoring Program where he works with college seniors and recent graduates on improving their job search skills while also teaching them about the online marketing industry. He has been playing blues guitar since middle school and enjoys spending time with his lovely wife and family.