““Obility has been a great partner in driving our AI growth initiatives. Their proactive research into Boomi’s visibility in AI overviews has provided us with valuable insights into where and how we are being featured. Additionally, their GEO recommendations have been instrumental in expanding our presence—not just in AI overviews, but also across prominent AI platforms.”
“
Lyndsay Peters
SEO Manager, Boomi
————–
Leading B2B Tech and SaaS Companies Rely on Obility
How GEO and SEO Work Together
GEO is not replacing SEO (most AI search engines pull from the top ranking results!), rather it’s enhancing it and expanding it to broaden its reach. With SEO Obility is focusing on technical health, internal linking, top-of-the-funnel keyword research and content creation. With GEO we’re working on bottom-of-the-funnel keyword research and optimization, informational content creation, and structured data.
Measuring Meaningful Goals and KPIs
In GEO and SEO we aim to measure meaningful and impactful goals. This means we’re not primarily focused on traffic but rather on:
Key events: interactions from users have an interest in your solution such as assets downloads, demo sign ups, or other form submissions
Keywords in top 20 positions: 52% of AI overviews are pulled from the top 10 ranking keywords, and growing
SERP features presence: for you and your competitors, including AI overview presence
Traffic and conversions from AI search engines
User behavior: bounce rates, exit rates, session duration, and number of pages viewed to measure the traffic quality in addition to quantity
Pipeline, leads, revenue: for both traditional and AI search engines, they are tracked through marketing automation platforms and CRMs
A B2B GEO and SEO agency with a Focus on Growth
GEO and SEO will adjust and iterate organic strategy based on pipeline and closed-won revenue. As we gather data and run tests, the team will maximize those strategies that drive the most efficient revenue. Over time, your GEO and SEO program will generate more and more pipeline, allowing your company to reallocate budget back into marketing – creating even more revenue.
Here’s how we make it happen…
1
Learn from History
Before we start, we go
deep on your current
keywords, identifying
growth opportunities
2
Align Around Growth Objectives
Together, we work backward from your growth goals to determine needed keyword and traffic volume, content needs & conversion rates.
3
Attribute & Maximize Revenue
We track & send organic traffic through to your revenue systems, so you know exactly what’s driving revenue.
4
Implement, Test, Iterate
We deploy strategies across multiple focus areas, optimizing and scaling as we generate revenue.
Case Study
Improvements to Juniper Networks Case Study Pages Increased Engagement 2,785%
The next step is booking a call with one of our GEO experts. Talk to someone who understands B2B SEO and GEO, cares about your success, and would love to be a partner in your growth.
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