SEO and Generative Engine Optimization Experts for B2B

Adapting to the New AI Search Landscape

Obility is embracing the new search best practices and expanding its organic search expertise into Generative Engine Optimization (GEO) to:
  • Grow your AI overviews presence
  • Expand your visibility in AI search engines
  • Capture new audiences and revenue opportunities
Reaching prospects on traditional and AI search engines to drive more revenue: that’s our specialty.
Clutch Top GEO Company 2025 Badge
“Obility has been a great partner in driving our AI growth initiatives. Their proactive research into Boomi’s visibility in AI overviews has provided us with valuable insights into where and how we are being featured. Additionally, their GEO recommendations have been instrumental in expanding our presence—not just in AI overviews, but also across prominent AI platforms.”
Lyndsay Peters
SEO Manager, Boomi

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Leading B2B Tech and SaaS Companies Rely on Obility

How GEO and SEO Work Together

GEO is not replacing SEO (most AI search engines pull from the top ranking results!), rather it’s enhancing it and expanding it to broaden its reach. With SEO Obility is focusing on technical health, internal linking, top-of-the-funnel keyword research and content creation. With GEO we’re working on bottom-of-the-funnel keyword research and optimization, informational content creation, and structured data.

 

How SEO and Generative Engine Optimization (GEO) Work Together for Organic Growth

b2b seo agency

Measuring Meaningful Goals and KPIs

 

In GEO and SEO we aim to measure meaningful and impactful goals. This means we’re not primarily focused on traffic but rather on:

 

Key events: interactions from users have an interest in your solution such as assets downloads, demo sign ups, or other form submissions
Keywords in top 20 positions: 52% of AI overviews are pulled from the top 10 ranking keywords, and growing

SERP features presence: for you and your competitors, including AI overview presence

Traffic and conversions from AI search engines

User behavior: bounce rates, exit rates, session duration, and number of pages viewed to measure the traffic quality in addition to quantity

Pipeline, leads, revenue: for both traditional and AI search engines, they are tracked through marketing automation platforms and CRMs

A B2B GEO and SEO agency with a
Focus on Growth

GEO and SEO will adjust and iterate organic strategy based on pipeline and closed-won revenue. As we gather data and run tests, the team will maximize those strategies that drive the most efficient revenue. Over time, your GEO and SEO program will generate more and more pipeline, allowing your company to reallocate budget back into marketing – creating even more revenue.

Here’s how we make it happen…

One-Learn-BG-Color

1

Learn from History


Before we start, we go
deep on your current
keywords, identifying
growth opportunities

2-Align

2

Align Around Growth Objectives

 

Together, we work
backward from your
growth goals to
determine needed
keyword and traffic
volume, content needs
& conversion rates.

3-Max-Rev

3

Attribute
& Maximize
Revenue

 

We track & send
organic traffic
through to your
revenue systems, so
you know exactly
what’s driving revenue.

Two-Align-BG-Color

4

Implement,
Test, Iterate

 

We deploy
strategies across
multiple focus areas,
optimizing and
scaling as we
generate revenue.

Case Study

Improvements to Juniper Networks Case Study Pages
Increased Engagement 2,785%

A B2B SEO Agency with Limitless Results

We offer a full suite of organic services to ensure your team can produce the best quality results

Technical
SEO

Drive more traffic & get improved results by digging deep into site architecture & optimizing.

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Link
Building

Perfecting SEO is only part of a robust traffic strategy. Your site needs links from other influential websites.

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Conversion Rate
Optimization

Direct high-quality organic traffic exactly where you want them to go on your site.

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Website
Launch

We help ensure the big risks are planned for before launching to reduce impact on rankings.

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B2B GEO That Scales as You Grow

The next step is booking a call with one of our GEO experts. Talk to someone who understands B2B SEO and GEO, cares about your success, and would love to be a partner in your growth.