Everyone knows that event marketing makes up a significant amount of the marketing budget for most B2B companies, at least 21% according to a 2018 study from Bizaboo. But in recent weeks with the emergence of the Covid-19 coronavirus, 19 major events (and counting) have been canceled. While some of the cost of hosting, sponsoring, […]
As a digital marketer, some days it feels as if “goal” is the word I say more frequently than any other. “What’s the goal here?” “Do we know their goal?” “How are we measuring that goal?” “What are your company goals?” “What is your goal for this campaign?” “What goals are you goaling to goal […]
What Happened? Last month, BuzzFeed news shared some scary findings for digital marketers around the globe. Their research revealed that some of the world’s most influential brands’ websites have fallen victim to large-scale digital fraud. Including this incident, JPMorgan Chase CMO Kristin Lemkau’s predictions for this year’s total loss to ad fraud are $16.4 billion, which is […]
There is a common misconception of lead-opportunities in B2B requiring heavy investments and deep pockets. This is especially so when you compare your company’s lead nurturing strategies to other competitors who may be convinced of the same. But do not be fooled – there are many solutions and considerations that are budget friendly and equally […]
Campaign Categories When establishing a media budget for the year, many of our clients employ some time-honored strategies: We spent $100k on LinkedIn last year. Let’s increase spend by 5% for this year Oh crap! We have leftover money from other departments, let’s spend it on paid search! We have to spend exactly $250k per […]