• Google’s Slap in the Face

    Google announced yesterday its plan to effectively eliminate phrase and exact match keywords. This action can only be viewed as a money grab and reiterates how little advertisers can trust Google and how all marketers must diversify their digital marketing channels. Wordstream’s assertion that this change only affects 3% of advertisers simply demonstrates how poorly […]

  • Enabling Demographics & Interests Reports in Universal Analytics

  • Target Competitors and Drive High Quality Leads

    Competitor campaigns are consistently some of the most effective campaigns B2B marketers can run. For B2B marketers with established competitors, competitor campaigns tend to perform as well as core keywords. Targeting competitors makes sense. Typically, someone researching a competitor or a current competitor customer is a great lead. Folks researching competitors are often further down the funnel than […]