Five Steps for Making Automation More Human

Especially with automation, it’s easy to forget that our messages are being delivered to people. Real connection with your audience is what will ultimately drive engagement. To get started, consider these five steps to using marketing automation to create real conversations Today’s consumer assumes you know how to use technology to tailor the experience. In […]

5 Considerations Before You Create More Content

Before you take Billy Idol’s advice and go “more, more, more” with your content strategy, invest some time in answering, “More what?” With a small investment of time, your content can become targeted and strategically focused on producing results. The following steps will help you create and deliver content that offers more value, more variety, […]