• Linkbuilding Takeaways from MozCon 2019

    This Summer I had the opportunity to go to MozCon for the second year in a row. Yes, the conference was a few months ago, but hey at least I got to this eventually! Last year I wrote about my B2B SEO takeaways from MozCon, and while there were some more actionable SEO tips this […]

  • What is Rank Value? | How Obility Reports on Rankings

    Monitoring your keyword rankings is an important way to measure the success of your SEO efforts over time. While traditional keyword rank tracking tools do a good job of showing individual rank improvements and losses, they don’t give you the whole picture. Moving from position ten to five is a lot more valuable for a […]

  • How to Write a Link Building Outreach Email

    I’ve previously shared my secrets to finding link building prospects on the Obility blog, but one question I am often asked by clients is, once you have a list of link building prospects, how do you actually reach out to someone you want to build a link from? I am going to share a difficult […]

  • When to Involve SEO in your Site Migration Strategy

    When you hear about site migrations that went wrong, they usually have one thing in common: the SEO team was not alerted in time for a proper site migration strategy to be put in place. At this point it should be common knowledge that SEO is critical when going through a site migration, it’s been […]

  • B2B SEO Takeaways from MozCon 2018

    For three days in July, I had the opportunity to hear from some of the best of the best in the SEO and digital marketing world at MozCon 2018. I left the conference with some new friends, some cool swag, but most importantly, countless actionable tips I couldn’t wait to start utilizing for my clients. […]

  • Bulk is the WORST: Guest Post Prospecting Made Simple (and Fast)

    Link building is a time-consuming process. There are a few quick wins you can get (like broken links or links from partners), but once you’ve exhausted all the low hanging fruit you’re left with the strategies that take significant time and energy. One of the most time-consuming? Guest posting. Guest posting as a link building […]