Lead generation is a crucial component of a successful marketing campaign. Generating high-quality leads helps drive user acquisition, increase conversions, and fuel business growth. The key is getting these high-quality leads to become interested in your product and enter your marketing funnel. How do we reach these users? Understand Your Target Audience It’s […]
A successful marketing strategy requires leveraging online messaging, creating a frictionless (or relatively smooth) customer journey, and the utilization of data and automation to quickly and efficiently cater to your customer base and grow. This is especially true for SaaS, where your online marketing can directly relate to your product offering. Add in the B2B […]
How Google Uses Data to Personalize Search Results  One of the cornerstones… well that doesn’t quite do it justice… the very DNA of SEO is the intrinsic value of keywords in relation to content. Everything is built on keywords, and we’ve been worshipping them like ancient idols in long lost civilizations… We’ve […]
Picture it. You’re sitting in on a meeting with the big guy, the head honcho, the man who writes your checks. He comes to you, the company’s SEO guru, and hits you with this idea for a new avenue of messaging on the site: “I’ve seen a ton of volume around ‘customer journey’ and we […]
With the roll-out of Universal App Campaigns (UAC) on the Google Network, the routine of micro-managing ad accounts has taken its first gut punch. With the age of self-driving cars and fully autonomous journalists on the horizon, it was only inevitable for Google to give the job of actually making the ads to the robots. […]