• Close Variants Update – Google Follows Up Slap in the Face with Hair Pulling

    Blog post co-authored by Max Hoffman and Mike Nierengarten Google’s latest announcement “Close variants now connects more people with what they’re looking for”  is just another step in Google’s continued land grab for advertisers’ cash. Mike previously wrote about Google essentially ending phrase and exact match in Google’s Slap in the Face. Google’s most recent […]