• Using Content That Maximizes Lead Conversion Rates

    Getting people’s attention and, even more importantly, their name and email address can be challenging for B2B marketers. People are very skeptical these days with all the calls of fake news and data breaches on Facebook and other platforms. In research shared by Bright Funnel, it takes on average 17.5 touches and 512 days for […]

  • Passing UTM Parameters from AdWords for Better B2B Attribution: Pt. 1

    Years ago I worked at an agency where the majority of my client portfolio was B2B clients. I remember sitting in countless meetings where we had a “great” month from an AdWords perspective. We’d have a really high number of conversions compared to the previous month or the same month the previous year. My team […]