Before you take Billy Idol’s advice and go “more, more, more” with your content strategy, invest some time in answering, “More what?” With a small investment of time, your content can become targeted and strategically focused on producing results. The following steps will help you create and deliver content that offers more value, more variety, […]
Getting people’s attention and, even more importantly, their name and email address can be challenging for B2B marketers. People are very skeptical these days with all the calls of fake news and data breaches on Facebook and other platforms. In research shared by Bright Funnel, it takes on average 17.5 touches and 512 days for […]
Obility builds custom data integrations to optimize ad campaigns based on sales data from CRM platforms. In most cases, we prefer to use ad platform IDs for more reliable syncing, but there are still cases where it is desirable to capture the campaign name and/or ad group name in a marketing automation or CRM platform. […]
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