If you have yet to add your social platform tags to your website, you’ve come to the right place. Having your tags implemented on your website is one of the most important steps in tracking and measuring your advertising performance. The ability to track and measure are essential to reaching your goals, and can give […]
So what is a “custom landing page”? In a pay-per-click marketing context, custom landing pages are web page destinations with a specific call-to-action, that exist separately from the main website, and have fewer distractions because they typically don’t have a header or a footer menu. Custom landing pages serve a unique purpose and highlight […]
“Remove all the references to ‘employee’ in your slides and change to ‘team member.” That was the message I received a few years ago from Obility’s founder and President, Mike Nierengarten while preparing for a quarterly all-staff meeting. It seemed like a small change and so I updated my slides without giving it much thought. […]
☑ Recommended Solution: Don’t As a B2B marketing agency, we often get requests to exclude employees and other “internal traffic” from seeing ads online. Sure, we might be able to exclude employees by stringing together a list of IP addresses, or geo-fencing, or by using browser cookies, but none of these methods are […]
Two of the most common optimizations goals we select here at Obility is between link clicks and conversions. Something I was pondering about is which to choose. Is there a big difference if you change the optimization of an ad set? Historically, I would go case by case depending on what the ultimate goal is. […]
As companies scramble to cut costs amidst the impending recession due to COVID-19, many businesses find their marketing budget on the chopping block. However, investing in your SEO strategy during this pandemic could be beneficial to both your organization and your prospects. If you choose to slice your marketing budget, affecting SEO, then you will […]