“Remove all the references to ‘employee’ in your slides and change to ‘team member.” That was the message I received a few years ago from Obility’s founder and President, Mike Nierengarten while preparing for a quarterly all-staff meeting. It seemed like a small change and so I updated my slides without giving it much thought. […]
☑ Recommended Solution: Don’t As a B2B marketing agency, we often get requests to exclude employees and other “internal traffic” from seeing ads online. Sure, we might be able to exclude employees by stringing together a list of IP addresses, or geo-fencing, or by using browser cookies, but none of these methods are […]
Two of the most common optimizations goals we select here at Obility is between link clicks and conversions. Something I was pondering about is which to choose. Is there a big difference if you change the optimization of an ad set? Historically, I would go case by case depending on what the ultimate goal is. […]
As companies scramble to cut costs amidst the impending recession due to COVID-19, many businesses find their marketing budget on the chopping block. However, investing in your SEO strategy during this pandemic could be beneficial to both your organization and your prospects. If you choose to slice your marketing budget, affecting SEO, then you will […]
Many organizations encourage their employees to learn and grow – so why aren’t they all successful? Well, the reality is that a learning culture requires more effort than proud platitudes. Learning is a riotous enterprise. There is uncertainty, risk, and failure. Learning culture does not attempt to alter this fact, instead, it encourages experimentation and […]
With COVID-19 now classified as a pandemic by WHO, many are doing what they can to help slow the spread of the virus. Local governments are enforcing bans based on certain gathering sizes, businesses are encouraging their employees to work from home, events are being cancelled, and individuals are in self-quarantine to participate in “social […]