SEO is evolving into something new. Generative Engine Optimization (GEO) is changing the way businesses approach search. Traditional SEO metrics still matter, but GEO requires keeping many KPIs in mind. This blog covers the essential KPIs that marketers, SEO professionals, and B2B businesses should track to optimize for AI-driven search. The 6 GEO KPIs […]
For over 30 years, Search Engine Optimization (SEO) has helped websites rank by using a combination of factors such as keywords, backlinks, and structured content to deliver results to audiences. As search changes, AI-powered engines are reshaping discovery by generating direct answers and contextual responses. AI-driven search tools like ChatGPT and Google’s Gemini now capture […]
AI Search Engines and Their Marketing Relevance There are 5.56 billion active users on the internet right now. Each of them is actively looking for something using search engines. Artificial intelligence has changed how we receive and process information. We have evolved from displaying ten blue links to AI-powered search engines that can understand natural […]
Remember when Google was the only game in town for finding anything online? The tech giant dominated search for years and businesses leveraged Search Engine Optimization (SEO) to stay on its radar. But an unprecedented revolution in digital marketing is underway — AI search is changing everything. Tools like Claude, ChatGPT, Perplexity, Gemini (aka AI […]
At we’ve seen in the previous modules, we’re at the start of a dramatic overhaul in how people search for information online. Although relatively new, AI-enhanced search is already the first port-of-call for one in 10 Americans looking for information online, and nearly 80% of are expected to embrace these tools by the end of […]