When ServicePower came to Obility for Generative Engine Optimization (GEO), they were aiming to stay ahead of their competitors in AI-generated answer search. Their site was strong, SEO fundamentals were in place, and organic leads were coming in consistently. But their marketing team saw what was coming next: buyer behavior was shifting, fast. More and more, people were turning to generative AI to search, compare, and evaluate software.
Traffic from traditional search was steady, but steady doesn’t equal future-proof. The new challenge we helped them answer: how do we ensure ServicePower shows up in AI-generated answers, not just on page one of Google?
That question put them ahead of the pack. It’s the foundation of what we call Search Everywhere Optimization, the idea that your brand needs to be visible wherever your buyers are asking questions, whether it’s a search bar, a chatbot, or a generative engine. Increasingly, that means showing up in AI.
Staying Ahead with GEO
Obility partnered with ServicePower to implement a new strategic framework: Generative Engine Optimization (GEO). This approach goes beyond traditional SEO by optimizing content specifically for the ways AI engines read, summarize, and recommend information.
We started with a visibility audit across platforms like ChatGPT, Perplexity, and Google’s AI Overviews. From there, we identified opportunities to strengthen ServicePower’s presence and make their expertise more accessible to these systems.
Key tactics included:
- Structuring content for generative engines using schema markup, bulleted lists, summaries, and citations
- Enhancing existing pages with content that aligned more closely with how users ask AI questions, such as “best FSM solution for enterprise” or “top field service software for utilities”
- Generating net-new content that follows GEO best practices while also filling in key gaps that competitors were showing up for
The Impact
ServicePower’s presence in AI engines increased significantly, and their visibility for high-value industry queries dramatically improved. They garnered increased visibility, but also saw an increase in conversions from this awareness.
- 83.33% increase in traffic from AI search engines quarter over quarter
- 72% increase in mentions across AI Overview platforms
- 125% increase in conversions from AI users quarter over quarter
- AI engine presence increased 75% QoQ adding new engines into the mix and diversifying ServicePower’s AI traffic sources
By taking early action, ServicePower positioned themselves as a leader in the evolving world of generative search and are now consistently recommended as a top FSM solution by ChatGPT and other LLMs..
Why It Matters
B2B buyers are no longer relying solely on Google to make decisions. They’re asking ChatGPT, they’re checking summaries in Perplexity, and they’re scanning AI-generated overviews. If your brand isn’t optimized for these touchpoints, you’re likely missing out on a growing share of influence.
Generative Engine Optimization is how brands ensure they show up, stand out, and get selected across every channel where buying decisions begin.
About ServicePower
ServicePower is a leading provider of field service management software for enterprises across telecom, utilities, insurance, and beyond. Their platform enables organizations to intelligently schedule, dispatch, and manage field technicians while improving operational efficiency and customer satisfaction.