• Online Marketing with Marketing Automation

    Tie Revenue to Your PPC Campaigns Determine which online marketing campaigns are driving revenue and which campaigns need significant work. Obility’s B2B Marketing Guide to Online Marketing with Marketing Automation delves into how to track every aspect of a marketing campaign in marketing automation platforms. The guide also outlines reports that will help you improve […]

  • B2B Marketer’s Guide to Competitor Targeting

    Reach Your Competitors’ Customers and Prospects Online Existing customers of your competitors are great potential prospects; they have already been sold on the need for a solution similar to your offering and are likely pre-qualified because they can afford your competitors’ product. They also make good targets because they are likely in the solution search […]