Benefits of Revenue Attribution for B2B

Why Track to Revenue The most instinctive way to measure B2B digital advertising ROI is to track metrics that are related to revenue such as conversions, MQLs and SALs. While it looks great on paper, in the real world this simplistic visualization can create an inaccurate picture of your ROI, especially if your product or […]

Marketing Attribution for B2B is Essential

In much the same way that accounting reconciles transactions, the best practice for attribution is to constantly (and proactively) reconcile revenue with your marketing touches. The goal of attribution is to optimize your marketing budget allocation so you can focus on the channels that have the biggest impact on conversions; MQLs, SALs, pipeline and revenue. […]