• 3 Ways to Optimize your Universal App Campaigns

    With the roll-out of Universal App Campaigns (UAC) on the Google Network, the routine of micro-managing ad accounts has taken its first gut punch. With the age of self-driving cars and fully autonomous journalists on the horizon, it was only inevitable for Google to give the job of actually making the ads to the robots. […]

  • Expanded Ad Text: A Gift From the Heavens

    At the Google Summit in May, the search giant announced arguably the largest feature change in AdWords during the last several years – expanded character limits for text ads. No longer will a search marketer be constrained by one 25 character limit headline, but would now be given the ability to utilize two 30 character […]