• Maximize Marketing & Revenue Operations: How Obility Bridges the Resource Gap for Optimal Performance

    Working in marketing operations and revenue operations involves a wide array of responsibilities, and oftentimes, the teams responsible are spread thin, unable to cover everything effectively. Or the person who has historically helped handle these tasks, has left or is on leave and the remaining members are unable to handle the added workload. We understand […]

  • Lead Scoring = Insights & Knowledge

    Knowledge is power. Lead scoring is a crucial component of digital marketing and sales because it enables a company to track and understand how prospects (and customers) are interacting with their website and/or marketing efforts. It helps identify what’s resonating with them, and where they are in the funnel. However, lead scoring is also something […]