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Generative AI in B2B SEO: The Impact & Tips for Success

The AI landscape is evolving rapidly; new AI-powered features are rolling out across nearly all of our favorite apps and tools every day. Whether you work in tech or not, it will be near impossible

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GEO Resource

Module 5: What GEO KPIs Should You Focus On to Measure GEO Success?

SEO is evolving into something new. Generative Engine Optimization (GEO) is changing the way businesses approach search.  Traditional SEO metrics still matter, but GEO requires keeping

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GEO Resource

Module 2: SEO vs GEO – Similarities and Differences

For over 30 years, Search Engine Optimization (SEO) has helped websites rank by using a combination of factors such as keywords, backlinks, and structured content to

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GEO Resource

Module 3: AI-Powered Search Engines: What Are They and How They Work

AI Search Engines and Their Marketing Relevance There are 5.56 billion active users on the internet right now. Each of them is actively looking for something

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GEO Resource

Module 1: What is Generative Engine Optimization (GEO) and How Does it Work?

Remember when Google was the only game in town for finding anything online? The tech giant dominated search for years and businesses leveraged Search Engine Optimization

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GEO Resource

Module 4: Applying Generative Engine Optimization Best Practices

At we’ve seen in the previous modules, we’re at the start of a dramatic overhaul in how people search for information online. Although relatively new, AI-enhanced

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