What Is B2B Performance Marketing? If you focus exclusively on brand marketing, there will be no incentives for potential customers and no active temptation to turn into customers. If you want to generate quick leads and revenue, performance marketing may be your top priority to showcase your organization’s success. Using results-based marketing is a dedicated […]
With COVID-19 officially characterized as a pandemic, organizations and individuals all over the world are looking for ways to help flatten the curve by practicing social distancing. For many, this has meant diving into the world of remote work, possibly for the first time. At Obility we are lucky enough to have the ability to […]
You just got hired as the new Demand Generation Manager at company X, now what? I’ve worked with a lot of Demand Gen Managers over the years, and if there’s one thing I know, they wear a lot of hats. “Why is traffic down?”. “How come we aren’t getting more leads from our email campaign?”, […]
It’s an innocuous Thursday morning, 7:15 or so. I walk up to the front door of our office building, and the two front doors are bolted, locked. “Oh c’mon” I say under my breath as I walk to the side door, passing the waiting veterans of next door VA office and the early commuters waiting […]
Have no idea what I am talking about? Read Part 1 here. Tons of people connect with prospects via LinkedIn and successfully convert leads into prospects every day. I almost guarantee that conversion is not happening with the first or second touch point. A better idea is to think about at what stage in this […]
Let’s get something straight: Being a Sales Development Rep (SDR) or a Business Development Representative (BDR) is one of the hardest sales functions out there. Being an SDR is literally handling rejections and objections with a constant and maniacal sense of optimism. It can be a drag. But you should never, and I mean never, […]