You just got hired as the new Demand Generation Manager at company X, now what? I’ve worked with a lot of Demand Gen Managers over the years, and if there’s one thing I know, they wear a lot of hats. “Why is traffic down?”. “How come we aren’t getting more leads from our email campaign?”, […]
May was undoubtedly busy for digital marketers across the globe, hence the reason our lengthy Digital Trends for May being released mid-June! If all we had to worry about was the GDPR-pocalypse, we would’ve had our hands full. Unfortunately, the rest of the marketing world didn’t stop just for GDPR. In case that was all […]
July was a busy month for demand generation updates! Whatever happened to summer vacation? In this month’s edition of Digital Trends, we’ll discuss a number of Google AdWords updates, commiserate with Bing about the death of Campaign Planner, and discuss some marketing news from across the industry. Google AdWords Updates Google Introduces Call Bid Adjustments […]