• Obility’s SEO Snippet Optimizer

    Here at Obility, we pride ourselves on being as up-to-date as possible (among all of the things that we pride ourselves on). So when Google updated their meta description maximum length to 320 characters from 165, we were thrilled and then immediately annoyed at how few tools were able to update to match the meta […]

  • Are Outbound Links A Ranking Factor?

    Today’s the day you present your shiniest new piece of content to your client. You’ve done your research, targeted some great keywords, designed the user journey and it fills a gap in your funnel. You’re sure that it’s going to bring in at least a couple hundred organic visitors a month, more if you’re lucky. […]