• Improving Email Quality for New Leads

    How does email quality influence lead scores in your marketing automation system? For some B2B companies, prospects using personal email domains such as “@gmail.com” will be scored lower than those submitting work emails such as “@obilityb2b.com”. Luckily, there are secrets out there to help you decrease the number of personal email distractions that your forms […]

  • Daily Budget Update – Why Google, Why?

    Thanks, Google! We’ve always wanted to spend up to twice our daily budget on any given day. To add something extra special to the announcement, we all got to read about it on Twitter as it rolled out across accounts. Even at the recent agency partner event in New York, they kept their lips sealed. […]