Disclaimer: Obility is in no way liable for your companies compliance with GDPR. The General Data Protection Regulation (GDPR) deadline is right around the corner on May 25th. It is imperative that EMEA advertisers understand the steps that need to be taken in order to comply. Between the multitude of gated guides and speculative blogs […]
February is upon us, and digital marketing love is in the air! There never seems to be a shortage of news and changes pertaining to how we do our jobs and what we need to know. Let’s review some recent announcements that all digital marketers should be aware of going into the new month. Google […]
It’s so easy to just slap up an All Site Visitors campaign on Facebook and call it good. It happens all the time. I’ll even admit that I’ve done this. It makes sense. It’s one of the easiest campaigns to make. Just make a custom audience, target those website visitors, pick 90 days, name it, […]
Defining a Strategy for RLSA AdWords Remarketing List for Search Ads (RLSA) campaigns have been around for quite some time, and yet most of the strategies provided by the industry at this point seem straight from Google’s initial press release. Bidding more, updating ad copy, and/or broadening keyword targeting has only one certain outcome: making […]
Competitor campaigns are consistently some of the most effective campaigns B2B marketers can run. For B2B marketers with established competitors, competitor campaigns tend to perform as well as core keywords. Targeting competitors makes sense. Typically, someone researching a competitor or a current competitor customer is a great lead. Folks researching competitors are often further down the funnel than […]
As targeting becomes more sophisticated, you should consider how you segment retargeting audiences. Consider testing retargeting networks: AdWords display, Yahoo Plus, AdRoll, Bizo, etc., but also consider retargeting specific audience segments such as homepage and blog visitors, visitors from paid search, Twitter, or LinkedIn campaigns. Similar to search, retargeting campaigns should have multiple, segmented ad […]