• Google Removes the Right-Rail Ads | The Greatest LP Test of all Time?

  • Data-Driven Budget Planning

    Campaign Categories When establishing a media budget for the year, many of our clients employ some time-honored strategies: We spent $100k on LinkedIn last year. Let’s increase spend by 5% for this year Oh crap! We have leftover money from other departments, let’s spend it on paid search! We have to spend exactly $250k per […]

  • The Case for One-Day Conversion Cookies

    As B2B marketers, we need to face facts. We live in a B2C world. Ad networks simply understand targeting consumers better than they understand targeting businesses. Google’s new features such as product feeds and mobile targeting primarily have the B2C advertiser in mind. Similarly, the default 30-day cookie used by AdWords, AdRoll, Twitter, and a […]

  • Bid Management But a Moment in Time

    When speaking with prospects about Obility services, prospects frequently ask about bid management solutions and whether we use a particular tool. At Obility we manually manage bids, and occasionally this leads to push back. Potential clients are often surprised that we can manage all our clients’ keywords without automation. The simple truth is that keyword […]

  • Google’s Slap in the Face

    Google announced yesterday its plan to effectively eliminate phrase and exact match keywords. This action can only be viewed as a money grab and reiterates how little advertisers can trust Google and how all marketers must diversify their digital marketing channels. Wordstream’s assertion that this change only affects 3% of advertisers simply demonstrates how poorly […]

  • Enabling Demographics & Interests Reports in Universal Analytics