Branded campaigns (i.e. targeting your brand and product names on search) are not lead gen campaigns. Branded campaigns are defensive campaigns. Their purpose is to push down competitor ads and force competitors to pay more when targeting your customers and prospects. Your goal isn’t to hit below a target cost per opportunity; your job is […]
We had a problem. A client’s best performing campaign targeting competitor keywords hit the skids. Impressions tanked, and despite increasing bids and improving position, we could not get our impressions back. We looked at impression share and keyword auction insights – no clear change. We reached out to our Google reps, and they suggested the […]
Today’s the day you present your shiniest new piece of content to your client. You’ve done your research, targeted some great keywords, designed the user journey and it fills a gap in your funnel. You’re sure that it’s going to bring in at least a couple hundred organic visitors a month, more if you’re lucky. […]
October is upon us, and in preparation for the spookiest time of year, we would like to start off our month with a tale of warning with flashlight in hand: The Google Penalties. [Insert lightning sound effects, wolf howls, and off-tune organ melody] Your Time is Ticking for the HTTP – HTTPS Jump Most […]