The Challenge: Innovyze wanted a 5% increase per month to Organic traffic. In 2018, there was a 30% drop in Organic traffic. There were 2000 sessions a month going to an outdated subdomain and we couldn’t see how the traffic was interacting with the main website. In addition, it had no current branding or CTAs, […]
The Challenge: Moving from a brand with significant brand awareness to a brand with no awareness, in addition to being a brand name that means something else. Before the rebranding the SERP results for “Planful” were definitions, including high domain authority websites such as the Webster dictionary or Lexico. Now 7 out of the top […]
The Goal ActiveCampaign sought help in fixing their analytics issues. Our audit showed conflicting tags were causing data inaccuracies and discrepancies in tracking between their large main domain and subdomains. The Solution: Over a 10-week period, we developed a strategy to permanently resolve these issues with step-by-step instructions and data points for benchmarking insights. To ensure […]
The Goal: Cockroach Labs goals were to decrease CPL, decrease CpMQL, increase product users (MQLs), and increase lead volume. The Solution: By eliminating inefficiencies such as adding negative keywords and developing better sculpting of keywords on a more than frequent basis we were able to improve Paid Branded Search. Paid Social focused primarily on LinkedIn […]
The Goal As the market leader in Graph Database technology, Neo4j needed to raise the number Enterprise-level leads that they were receiving from their paid search campaigns. Neo4j has been seeing high growth in both the North America and EMEA regions and needed a solution that scaled up their campaigns in budget while simultaneously seeing […]
The Goal After a year of massive growth in 2018, the unicorn data warehouse startup, Snowflake, set bolder goals for 2019. Together, Obilty and Snowflake worked hand in hand to ensure efficiency continued to improve while also focusing on global expansion and responsible management of growing (4x) digital spend. The Solution Success was accomplished […]