• Integrating HubSpot Lead Metrics with Ads and Analytics Data

    Obility’s Data Integration Approach A strong data foundation is critical to measuring marketing efforts, formulating appropriate goals, and generating insightful recommendations. Given the myriad of different platforms, attribution models, and tracking hurdles that our clients face, Obility created a Data Team to consult on how to get your data working to a point that it […]

  • Efficient Scaling of Paid Social Advertising Leads to Major CPL Reduction

    The Challenge Budget was slated to increase significantly in 2020 so campaigns needed to be adjusted without impacting the quality of leads. It was imperative that paid social campaigns not only drive more lead volume in line with budget increases but improve efficiency of lead capture (reducing CPL). The Solution The first step was optimizing […]

  • Schema Implementation Results in Huge SEO Impact

    The Challenge Before Obility became involved there were many glossary pages targeting high competition keywords in the machine learning and AI categories. Because of the high competition, these keywords are difficult to rank for and acquire organic traffic. Objectives Increase ranking and therefore impressions and clicks for machine learning and AI related keywords within the […]

  • Global Expansion of Paid Search Campaigns

    The Challenge As a global data center provider, Equinix looked for a B2B digital marketing agency that could integrate with their global marketing teams. Equinix brought on Obility to build on Equinix’s high growth from 2016-2017 and continue that growth into 2018 & beyond. Obility provided campaign insight into where money was being spent and […]

  • 95% Increase in Free Trials with Improved Intent Targeting

    The Challenge The total number Free trials and the cost to acquire them are the measurement of success for Moz’s Paid Campaigns. We factored in the vesting rate but it is a tertiary success metric. The goal of our campaigns is to get as many free trials as possible at a low cost. Communication and […]

  • Utilizing Paid Social with Different Assets & Audience Increases NNMQL 105%

    The Challenge With a historical focus on opportunities and increased opportunity growth in 2019, Obility was tasked with changing direction for 2020 and asked to focus on driving new names from good fit accounts. This adjustment required our team to approach our digital efforts anew and parse the data to understand what offers, channels, and […]