We successfully developed a strategy to navigate our client’s company rebrand. Tactics included: reviewing/updating KWs, site migration, post migration weekly benchmarks, new content creation, new content review, existing content optimization, technical error fixes.
- The number of technical errors decreased from 980 to 42 YoY
- Average ranking for target keywords increased by 46%
- Target keyword ranking increase: from 18 keyword ranking to 41
- Page one ranking increase: from 15 to 23
- We have seen an increase in traffic every month
- 5 months post migration, the search interest in the new brand name, Planful, surpassed the search interest in the previous brand name, Host Analytics