Highlights

We successfully developed a strategy to navigate our client’s company rebrand. Tactics included: reviewing/updating KWs, site migration, post migration weekly benchmarks, new content creation, new content review, existing content optimization, technical error fixes.

    • The number of technical errors decreased from 980 to 42 YoY
    • Average ranking for target keywords increased by 46%
    • Target keyword ranking increase: from 18 keyword ranking to 41
    • Page one ranking increase: from 15 to 23
    • We have seen an increase in traffic every month
    • 5 months post migration, the search interest in the new brand name, Planful, surpassed the search interest in the previous brand name, Host Analytics

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