Existing customers of your competitors are great potential prospects; they have already been sold on the need for a solution similar to your offering and are likely pre-qualified because they can afford your competitors’ product. They also make good targets because they are likely in the solution search stage and actively seeking a product like yours.
The B2B Marketer’s Guide to Competitor Targeting will help you:
- Utilize search, social, & retargeting to reach competitors’ customers
- Take advantage of your competitors’ branding
- Quickly identify high qualified leads