Determine which online marketing campaigns are driving revenue and which campaigns need significant work. Obility’s B2B Marketing Guide to Online Marketing with Marketing Automation delves into how to track every aspect of a marketing campaign in marketing automation platforms. The guide also outlines reports that will help you improve your marketing campaigns.
This easy-to-follow, instructional guide will help you become a better marketer and give you the ammunition you need to tie revenue back to your marketing efforts and request more budget. After reading this guide, you should be able to:
- Determine Cost per Opportunity by campaign, ad group, offer, keyword, and ad
- Identify core campaigns
- Tie revenue to marketing program