Market research is an essential component of any business strategy, especially for B2B Software as a Service (SaaS) companies. Conducting thorough market research will allow B2B SaaS companies to gain valuable insights into customer needs, industry trends, and competitive landscapes. In this blog post, we will explore 5 key steps and best practices that B2B […]
A successful marketing strategy requires leveraging online messaging, creating a frictionless (or relatively smooth) customer journey, and the utilization of data and automation to quickly and efficiently cater to your customer base and grow. This is especially true for SaaS, where your online marketing can directly relate to your product offering. Add in the B2B […]
A/B testing is a method of comparing two different versions of a web page, an ad, a landing page, or other piece of content to determine which one performs better. A/B tests are usually quick to set up, can be done via many different (often free) tools, and will help you assess the success […]
Case studies are an effective digital marketing tool to showcase the success of your SaaS solution and demonstrate its value to potential clients. A well-written case study provides real-world examples of how your solution has solved specific challenges, improved productivity, and delivered measurable results for businesses in your potential client’s field. If you’re looking to […]
Customer acquisition and retention are crucial for the success and growth of any company. Due to the nature of the B2B market, B2B software companies need to focus on implementing effective strategies that not only attract new customers but also retain existing ones. In this blog post, Obility will explore 6 proven customer acquisition and […]
As the B2B landscape continues to evolve, it is essential for companies to stay ahead of the curve with their marketing strategies if they want to reach their target audiences, grow their market share, and build trust. In this B2B SaaS marketing guide, Obility shares its philosophy and approach to B2B SaaS marketing, from […]