• How to Nurture Leads: 7 Effective Lead Generation and Conversion Strategies for Software Development Businesses

      Generating and converting leads is crucial for sustained growth and success. However, it’s not just about acquiring any leads, it’s about nurturing them strategically to build strong relationships and maximize conversion rates. In this blog post, Obility will explore effective 7 lead generation and conversion strategies that can help software development businesses thrive.   […]

  • LinkedIn Lead Gen Forms: Creation Best Practices

    If you haven’t heard, LinkedIn has a new ad type! Dun, duh, duh, daaaaaaaah! Welcome, Lead Gen Forms! Their purpose is simple, keep people in LinkedIn when on mobile. Probably not, but I live for this stuff so excuse me while I go on a tangent.   What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen […]