• 5 Effective Strategies for Lead Generation in SaaS Marketing

    Lead generation is a crucial component of a successful marketing campaign. Generating high-quality leads helps drive user acquisition, increase conversions, and fuel business growth. The key is getting these high-quality leads to become interested in your product and enter your marketing funnel. How do we reach these users?   Understand Your Target Audience   It’s […]

  • LinkedIn Lead Gen Forms: Creation Best Practices

    If you haven’t heard, LinkedIn has a new ad type! Dun, duh, duh, daaaaaaaah! Welcome, Lead Gen Forms! Their purpose is simple, keep people in LinkedIn when on mobile. Probably not, but I live for this stuff so excuse me while I go on a tangent.   What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen […]