Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), is becoming a core strategy for digital visibility in a post-SERP world. Instead of solely focusing on gaining traffic from traditional search engines, GEO helps your content appear directly in answers from AI tools like ChatGPT, Perplexity, Claude, and Google’s AI Overviews. According to recent […]
Reddit’s growing presence in the SERP in its first year as a publicly traded company is hard to miss. In 2024, Reddit’s organic traffic surged by 208%, and the number of organic keyword rankings grew by 109%. In light of the decreasing organic traffic across the board, these are incredible numbers. In this […]
Last week, Obility’s DBD and I were on a call with a prospect who mentioned she’s been seeing a decrease in organic traffic numbers since August. She’s not alone, Obility’s SEO team has been noticing a decline in organic traffic for a lot of clients in the past 6+ months and so did Wil Reynolds […]
Most companies will go through a rebranding at some point during their lives, whether it’s rebranding a product or solution, or the entire website. A common concern during a rebranding is the impact on SEO performance, for good reasons. Prospective customers will need time to familiarize themselves with the new product or brand name. Major […]
What’s the difference between subdirectories and subdomains? Subdomains organize your website into separate but related categories to your root domain and are treated as separate websites by search engines. Subdirectories allow you to organize closely related topics under your main (root) domain. Subdomains Subdomain Blog Structure: blog.yourdomain.com A subdomain exists outside of the main domain. […]
In August of 2021, SEO’s everywhere were sent into a panic as they noticed Google had rewritten title tags for pages in some search results. Google had seemingly taken these pages H1 tag and used them as the title. Google has been busy this summer when it comes to core algorithm updates. Between the […]