If you read my last blog about Global Site Tag and Google Tag Manager you know I’m a huge GTM fan. My only gripe with GTM is that it can get a little messy, especially if you have multiple people creating tags and doing testing. A messy GTM instance can cause conflicting issues between new […]
User Interface (UI) and User Experience (UX) get thrown around synonymously, but they aren’t one in the same. The UI is what would make a user experience something on the website. The interface is literally the elements on the page that create that experience. The UX is a byproduct of the UI. Each of these […]
If you’re actively optimizing your website for SEO and running PPC campaigns, you might have noticed that an increase or a decrease in paid spend can influence your organic performance and cause a similar increase or decrease in traffic, click-through-rate, and conversions. In this blog post, we will dive into the relationship between SEO and […]
Tracking conversions that happen on Pardot forms can be difficult, especially if your forms live in an iframe. In this blog post we will walk through 3 different ways to track Pardot conversions in Google Analytics: Tracking conversions on a Thank You Page (internal or external) Tracking conversions on a submit button on the form […]
I want to tell you a love story. This story is about how your Product Marketing team loves your SEO team and the SEO team loves them right back. Your product marketing team gets along great with your SEO team and they never have contradictory recommendations. Product launches come off swimmingly and on time. […]
Not all SEO-projects are resource-heavy and time-consuming optimizations. Sometimes small SEO quick wins can have a big impact! Move Away from PDFs. PDFs are often full of valuable information for users and a great source of content for search engines. However, PDFs are not ideal for SEO. PDFs are often a dead end, meaning users might […]