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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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5 Digital Marketing Strategies to Build Trust with B2B SaaS Audiences

In the fast-paced world of B2B SaaS, trust plays a pivotal role in establishing strong and long-lasting relationships with your target audience. Unlike B2C interactions, where

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Cultivating SaaS Success: Unveiling the Power of Customer-centric Marketing Strategies

Traditional marketing tactics are essential to the growth of any company, but customer success emerges as one of the most critical pillars of an organization’s success,

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Unlocking the Power of a Successful B2B SaaS Marketing Strategy

A successful marketing strategy requires leveraging online messaging, creating a frictionless (or relatively smooth) customer journey, and the utilization of data and automation to quickly and

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Why A/B Testing Needs to Be Part of Your B2B SaaS Marketing Strategy

  A/B testing is a method of comparing two different versions of a web page, an ad, a landing page, or other piece of content to

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Google SGE for B2B: The Next Phase of AI in Search

As the tech world buzzes about new AI tools like ChatGPT, Google is racing to incorporate AI into their own products as well. At this year’s

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How to Craft Compelling Case Studies for SaaS Solutions

Case studies are an effective digital marketing tool to showcase the success of your SaaS solution and demonstrate its value to potential clients. A well-written case

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