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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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How to Efficiently Solve for Duplicate Content

The majority of websites are dealing with duplicate content issues and too often I see recommendations such as “add unique content”. But what do you do

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How to Exclude Employees from Seeing Online Ads

  ☑ Recommended Solution: Don’t   As a B2B marketing agency, we often get requests to exclude employees and other “internal traffic” from seeing ads online.

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Moz Webinar – SEO Tactics for B2B Lead Generation

A few weeks ago I got the opportunity to host a webinar about B2B SEO lead generation with Moz. During this webinar, I reviewed what makes

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Case Study

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Case Study

630% Increase in Leads in one Quarter

The Goal: Cockroach Labs goals were to decrease CPL, decrease CpMQL, increase product users (MQLs), and increase lead volume. The Solution: By eliminating inefficiencies such as

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