Working From Home… In a Pandemic

With COVID-19 officially characterized as a pandemic, organizations and individuals all over the world are looking for ways to help flatten the curve by practicing social

Work Levity in the Age of COVID-19

With COVID-19 now classified as a pandemic by WHO, many are doing what they can to help slow the spread of the virus. Local governments are

How Marketing Teams Can Shift their Budgets from Events to Digital in the time of Coronavirus

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and

Five Tips to Keep Google Tag Manager Organized

If you read my last blog about Global Site Tag and Google Tag Manager you know I’m a huge GTM fan. My only gripe with GTM

How to Choose Between Google Tag Manager and Global Site Tag

  I. What are Global Site Tag and Google Tag Manager?   Global Site Tag (Gtag.js) and Google Tag Manager (GTM) are both tag management systems