Featured Blog Post

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Case Study

Why a Consistent Publishing and Optimization Schedule Was Key to Obility and Its Client’s SEO Success

The Challenge   At the beginning of Obility and its client’s relationship, the client didn’t have a blog and the product and solution pages had limited

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Case Study

How Obility Turned Free Trials Into Paying Users and Increased Payment Amount by 86%

The Challenge   At the beginning of the engagement, Obility’s client was facing a well-known challenge in the B2B world: they were offering a $250 credit

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Blog Post

How B2B SaaS Companies Can Conduct Effective Market Research

Market research is an essential component of any business strategy, especially for B2B Software as a Service (SaaS) companies. Conducting thorough market research will allow B2B

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Blog Post

5 Effective Strategies for Lead Generation in SaaS Marketing

Lead generation is a crucial component of a successful marketing campaign. Generating high-quality leads helps drive user acquisition, increase conversions, and fuel business growth. The key

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Blog Post

How B2B SaaS Startups Can Leverage Data to Achieve Growth

Data is powerful! SaaS startups, especially in the B2B space, can gain a significant advantage by harnessing data and analytics. Informed decisions based on actionable insights

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Case Study

Blog Subdomain to Main Domain Migration: How Obility Did It and Generated a 75% Organic Traffic Increase

The Challenge   In 2020, Obility’s client acquired a competitor, which gave them a significant traffic boost, but most of this new traffic was either referral

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