We’ve developed a number of frameworks we use with clients to analyze performance. These frameworks provide models that allow us to develop strong strategies, run campaigns efficiently, and measure your success.
“TACO” stands for “Test-Almost-Core Optimization.” It describes how we categorize campaigns: “Test” campaigns are exploratory, using new keywords or audience targeting; “Almost” campaigns have had success but still need adjusting; and “Core” campaigns consistently meet or exceed objectives. With the TACO framework, we can run multiple campaigns at once, measure results accurately, shift categories when appropriate, and allow for flexibility in your marketing budget.
Our Digital Marketing Maturity Index allows us to take a holistic view of all your digital marketing campaigns. We’ll assess factors like your current campaign performance, how you analyze them, what platforms you’re using, and more. Each will be given a score based on a scale of 0 to 100, and you’ll get a complete snapshot of your digital marketing and see opportunities to improve.