We’ve developed a number of frameworks we use with clients to analyze performance. These frameworks provide models that allow us to develop strong strategies, run campaigns efficiently, and measure your success.
“TACO” stands for “Test-Almost-Core Optimization.” It describes how we categorize campaigns: “Test” campaigns are exploratory, using new keywords or audience targeting; “Almost” campaigns have had success but still need adjusting; and “Core” campaigns consistently meet or exceed objectives. With the TACO framework, we can run multiple campaigns at once, measure results accurately, shift categories when appropriate, and allow for flexibility in your marketing budget.
Our Digital Marketing Maturity Index allows us to take a holistic view of all your digital marketing campaigns. We’ll assess factors like your current campaign performance, how you analyze them, what platforms you’re using, and more. Each will be given a score based on a scale of 0 to 100, and you’ll get a complete snapshot of your digital marketing and see opportunities to improve.
We apply this framework when evaluating or building landing pages. “GRIP” and “SLIP” are acronyms for the components of a landing page that help you capture (GRIP) leads and those that make you lose (SLIP) them. With GRIP/SLIP, we can quickly identify weaknesses in a landing page and ensure it’s laser-focused on presenting an attractive offer with relevant content.
“We love working with Obility. We have worked with multiple SEM vendors, but Obility set themselves apart by focusing on sales qualified leads and revenue. Any B2B company needing help with SEM should hire Obility.”
“For anyone looking for B2B help in SEM/SEO, I would highly recommend Obility. Their hard work and dedication to their clients show in the results every month. Their knowledge and expertise have been invaluable assets in our digital marketing toolbox.”
“We love working with Obility. In the past year alone, we’ve been able to double our SEM budget because of the performance gains we’ve seen with Obility. They are a true partner.”
A technical SEO audit revealed on-site SEO issues for this 6,000-page website that were hindering performance. After identifying the issues and creating a plan to fix them, Obility conducted keyword research and developed a content creation plan to expand keyword targeting. This resulted in over 600 leads and $240,000 worth of SEO traffic in 12 months.