Buyer personas shouldn’t be confined to content creation, sales, and product configuration—they should also drive your online marketing efforts. Social media advertising, media buying, and behavioral targeting are making it easier than ever to apply granular audience targeting and reach individuals most likely to purchase. With persona targeting, you can focus directly on your target buyer and created highly segmented campaigns.

A persona targeting campaign means you can target individuals similar to your existing customers and clients. Run ads targeting specific job titles and roles on the publications your existing customers read, or reach out to a competitor’s customers and prospects.

Our persona targeting services include:

  • Reviewing your existing buyer personas, sales database, and competitors to create specific, highly segmented campaigns
  • Creating custom approaches for each specific buyer persona
  • Managing ongoing campaigns
  • Regular reporting on your campaigns, tying efforts to key metrics, sales qualified leads, and opportunities

By applying your buyer personas to your marketing campaigns, you can take advantage of the tools offered by social media and media buying platforms to speak directly to your target buyers.

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    “We love working with Obility. We have worked with multiple SEM vendors, but Obility set themselves apart by focusing on sales qualified leads and revenue. Any B2B company needing help with SEM should hire Obility.”

    Maria Pergolino, SVP Marketing
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    “For anyone looking for B2B help in SEM/SEO, I would highly recommend Obility. Their hard work and dedication to their clients show in the results every month. Their knowledge and expertise have been invaluable assets in our digital marketing toolbox.”

    Jean Philippe Rastrullo, Digital Marketing Manager
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    “We love working with Obility. In the past year alone, we’ve been able to double our SEM budget because of the performance gains we’ve seen with Obility. They are a true partner.”

    Patrick Chen, Marketing Operations
Featured Case Study

SEO Improvements Create Huge Increase in Search Traffic

A technical SEO audit revealed on-site SEO issues for this 6,000-page website that were hindering performance. After identifying the issues and creating a plan to fix them, Obility conducted keyword research and developed a content creation plan to expand keyword targeting. This resulted in over 600 leads and $240,000 worth of SEO traffic in 12 months.

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