B2B media buying can do much more than build awareness—it can also be a powerful lead generation source. Advertisers are always looking for useful and compelling content. Sponsored newsletters, emails, or webinars, display buys, and advertorial content can build awareness, create demand, and generate leads.

Working with an experienced digital marketing agency gives you an edge when it comes to determining the best channels and creating quality content. We already know what works and what isn’t worth your resources and effort.

Our B2B media buying services include:

  • Identifying media placement opportunities to increase your share of voice, generate qualified leads, and reach target buyers
  • Ensuring all media buys can be attributed to revenue and all tracking parameters are in place, allowing us to measure the ROI of all campaigns
  • Measuring brand lift, brand awareness, and sales cycle length to determine the impact of media buying on sales and revenue

With our advanced analysis and reporting, we’re able to gauge the success of your B2B media buying campaigns. This data helps you decide what channels to pursue and provides leverage when negotiating new rates.

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    “We love working with Obility. We have worked with multiple SEM vendors, but Obility set themselves apart by focusing on sales qualified leads and revenue. Any B2B company needing help with SEM should hire Obility.”

    Maria Pergolino, SVP Marketing
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    “For anyone looking for B2B help in SEM/SEO, I would highly recommend Obility. Their hard work and dedication to their clients show in the results every month. Their knowledge and expertise have been invaluable assets in our digital marketing toolbox.”

    Jean Philippe Rastrullo, Digital Marketing Manager
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    “We love working with Obility. In the past year alone, we’ve been able to double our SEM budget because of the performance gains we’ve seen with Obility. They are a true partner.”

    Patrick Chen, Marketing Operations
Featured Case Study

More Keywords & Higher Rankings Following Acquisition

Axway needed to transition a new acquisition’s content and traffic to its own website. Obility identified which pages needed simple redirects and where new pages should be created for additional content. After the transfer, Axway’s keyword ranking went up 19 spots and they started ranking for almost 20 new keywords, leading to a 15 percent increase in organic search in the first month.
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