With a quality AdWords campaign designed for B2B audiences, you’ll see your CRM pipeline fill with email addresses that excite your sales team—even if your solution is too new or specialized to be generating a high search volume. It’s critical to fully optimize your paid search strategy in order to see that result.

Obility understands the unique needs of a B2B company—you don’t just want a ton of new contacts, you want potential future customers. And you want to know which efforts and marketing campaigns are driving the most results. That’s why a key step in our approach is to identify what activities and platforms are most successful so you can allocate your resources according to the data.

Our paid search services include:

  • Assessing and improving your PPC strategy, or building a quality PPC strategy from scratch according to your company’s goals
  • Researching keywords that drive quality leads throughout the buyer’s journey
  • Developing and running ad campaigns that deliver the most qualified leads per impression
  • Creating landing pages with high prospect conversion rates
  • Ongoing campaign testing, reporting, and optimizing

To run a high-performing paid search or AdWords B2B campaign, you need to target potential buyers at all stages of the sales cycle. We specialize in campaigns that attract, nurture, and convert potential leads for B2B companies.

Benefits of our B2B PPC Solutions

  • Brand Awareness – Paid search makes it easier to craft your brand messaging which generally have significantly different objectives than lead nurturing campaigns and should not be measure to the same KPIs
  • Level the playing field with competitors – targeting competitors and similar terms
  • Meet cost per opportunity targets
  • Increase quality of leads by targeting buyer personas (i.e. project managers and marketing titles) in target verticals (e.g. B2B)
  • Optimize performance to Corporate and Enterprise SALs
  • Allocate budget to top performing campaigns
  • Track performance in marketing automation & attribution software and customer relationship management software
  • More efficiently utilize existing media spend
  • Saturate core campaigns
  • Increase sales velocity of existing lead database
  • Drive qualified leads from search
    • Paid search program to leverage intent
    • Content Strategy featuring highly relevant content throughout buyer’s cycle (content gap analysis)
    • Optimize to opportunity and opportunity size
Featured Case Study

Increased PPC Leads by 1,000 Percent

When you’re starting from scratch, the opportunities for SEO and paid search can seem endless—and overwhelming. Obility worked with Gainsight to identify content needs throughout the sales cycle, seeking to maintain keyword-ad-offer relevancy. After building and testing the new pages, Gainsight saw leads increase by 1,000 percent and monthly conversion rates improve by 87 percent. See how we did it.

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