Buyer personas shouldn’t be confined to content creation, sales, and product configuration—they should also drive your online marketing efforts. Social media advertising, media buying, and behavioral targeting are making it easier than ever to apply granular audience targeting and reach individuals most likely to purchase. With persona targeting, you can focus directly on your target buyer and created highly segmented campaigns.
A persona targeting campaign means you can target individuals similar to your existing customers and clients. Run ads targeting specific job titles and roles on the publications your existing customers read, or reach out to a competitor’s customers and prospects.