You’re taking a big risk with your search engine rankings when launching a new website. Any changes to your URL, site architecture, content management system, design, or content itself can have a significant impact on your rankings. All of these should be considered well before launching your site—ideally, they should be considered as soon as you start planning the launch. Addressing SEO post-launch can incur costly developer time.
New Site Launch an Opportunity for SEO
When it’s time to update your site or launch an entirely new one, we’ll help you address every aspect of on-site SEO—from technical concerns to every piece of content—and assess SEO impact throughout the design and development process. We examine every page to see where there’s opportunity to improve and update the content to either better target your current keywords or start targeting higher-performing keywords. Once the site is launched, we’ll track and benchmark its performance and make sure it’s reaching targets and helping you meet your revenue goals.
Initial New Site Preparation
What is working well on the current site?
Even with a new site on the horizon, maintaining, or re-purposing successes from the current site is important. This could be performing well in certain user engagement metrics (time on page, page/session, bounce rate), keyword rankings for a specific page or conversion rate. Minding these, and not abandoning what is working well will help the new site’s performance.
In many cases, there are certain architectural issues that can prevent your ideal site, especially when it comes to optimizing for search engines. Addressing these issues should be a priority upon the new site. In other cases, there could be a technical issue that plagues many of the pages on the site such as canonicalization, ahref lang tags or simply old infrastructure preventing best practices.