It’s a risk to your search engine rankings when launching a new website. Any changes to your URL, site architecture, content management system, design, or content itself can have a significant impact on your rankings. All of these should be considered well before launching your site—ideally, they should be considered as soon as you start planning the launch. Addressing SEO post-launch can incur costly developer time.
Even with a new site on the horizon, maintaining, or re-purposing successes from the current site is important. This could be performing well in certain user engagement metrics (time on page, page/session, bounce rate), keyword rankings for a specific page or conversion rate. Minding these, and not abandoning what is working well will help the new site’s performance.
In many cases, there are certain architectural issues that can prevent your ideal site, especially when it comes to optimizing for search engines. Addressing these issues should be a priority upon the new site. In other cases, there could be a technical issue that plagues many of the pages on the site such as canonicalization, ahref lang tags or simply old infrastructure preventing best practices.
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Before new content is created & the design has been finalized, this will ensure that SEO is a focus on the new site & maintains & improves upon the current site.
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A look at all current pages & their value represented by organic sessions, conversions, engagement metrics, keywords they’re ranking for, & incoming links.
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Building out the new page sitemap, determining child, parent and orphan page relationships & connecting the equivalent page on the current site for 301 redirect setup.
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Reviewing all new site pages with an emphasis on optimization for targeted keywords & CTAs along with internal & external link value passed through 301 redirects.
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Benchmarking metrics prior to the new-site launch for comparison to post-launch. Errors will be cataloged with recommended solutions.
– Ensuring your site does not lose any current rankings by addressing URL redirects, XML sitemap updates, and indexing site architecture
– Identifying new opportunities to improve rankings, such as international targeting
– Optimizing your site for mobile
– Updating existing content or creating new content With a complete site launch plan, you’ll be able to take advantage of the updated design, development, and content creation efforts to attract more and better organic traffic and leads.
The next step is booking a call with one of our SEO experts.
Talk to someone who understands B2B SEO, cares about your
success, and would love to be a partner in your growth.