Good coverage of the entire sales spectrum
Like display advertising, B2B YouTube advertising can help you build brand awareness at the top of the funnel and roll out entry-level offers at the bottom of the funnel.
Being able to so accurately target people on YouTube means you are more likely to be showing your ads to people who will appreciate your brand. This makes it an ideal way to reach new people and make them aware of who you are and what you do.
On the other hand, this hyper-granular targeting also means that you can more effectively retarget people who have visited your properties or consumed your content. By meeting these prospects when they are in an exploratory frame of mind, as many are when consuming video content, you are perfectly positioned to turn them into leads or revenue-driving customers.
You need a partner that understands B2B YouTube Advertising?
The trick to doing B2B YouTube advertising right is understanding how to make and target audiences. In particular, the real advantage comes in working with an intent audience, which can be built in the regular display network, but better leveraged on YouTube, where you can target people who have searched for a particular keyword on any Google property.
Working with Obility’s highly experienced B2B YouTube advertising team allows you to avoid making beginner’s mistakes and leaving money and opportunities on the table.
We apply our vast and growing knowledge of regular display and YouTube advertising to your ads, ensuring you get the best ROI for your budget.