Are Accelerated Mobile Pages (AMP) for B2B Companies?

AMP is the latest Google-backed project aimed at improving user experience (UX), but is it something B2B companies need to be concerned with? What is AMP? AMP stands for Accelerated Mobile Pages. AMPs are slightly altered versions of web pages designed ...


Which Content Audit Tool can Replace Moz Content?

Last week Moz announced a shift back to core SEO efforts, hence retiring Moz Content and Followerwonk. Several organizations have used Moz Content to audit their content, track a site performance and search popular content and are looking for a replacement. Below are some of Obility’s favorite content tools ...


Expanded Text Ads – A Signal Alphabet Plans to Acquire Twitter?

In July, Google increased the length of their text ads to 140 characters, a number seemingly synonymous with Twitter. While Twitter's 140 limit stems from an obscure typewriter experiment by Friedhelm Hillebrand, Google's choice in character count is suspect. Why choose 140 characters as opposed to, ...


Expanded Ad Text: A Gift From the Heavens

At the Google Summit in May, the search giant announced arguably the largest feature change in AdWords during the last several years - expanded character limits for text ads. No longer will a search marketer be constrained by one 25 character limit headline, ...


Digital Summit Portland | Top 3 Takeaways

The Digital Summit marketing conference series came to Portland, OR July 13-14, 2016. This was an opportunity for the Obility team to learn and brainstorm about ways to elevate our clients’ digital marketing strategies. Key themes included content marketing, user experience, email marketing, landing page optimization, video, and search engine ...