8 Easy Steps to Targeting Competitors on Social

Targeting prospects who are interested in your competitors can be pretty simple with a targeted list of competitor related keywords in SEM. However, when it comes to competitor targeting on social platforms, it’s time to roll up your track suit sleeves and put on Run D.M.C, cause it’s ...


Shorten That Sales Cycle Using Gmail Ads | B2B Secrets

In the “B2B Marketer’s Guide to Lead Generation Using Competitor Targeting”, our President & CEO Mike N reviewed a handful of ways we get in front of highly qualified prospects using competitor targeting. As Mike mentioned, competitor targeting is extremely effective because it allows us to get in front of ...


Close Variants Update – Google Follows Up Slap in the Face with Hair Pulling

Blog post co-authored by Max Hoffman and Mike Nierengarten Google's latest announcement "Close variants now connects more people with what they're looking for"  is just another step in Google's continued land grab for advertisers' cash. Mike previously wrote about ...


Proactive Negative Keyword Targeting

Wasted spend is infuriating. No one enjoys opening up a search terms report and seeing hundreds of dollars spent on irrelevant keywords. Who knew so many folks were searching for "u pull it software" when you set out targeting "IT software"? While ...


Are Accelerated Mobile Pages (AMP) for B2B Companies?

AMP is the latest Google-backed project aimed at improving user experience (UX), but is it something B2B companies need to be concerned with? What is AMP? AMP stands for Accelerated Mobile Pages. AMPs are slightly altered versions of web pages designed ...