Blog

06
Jun

Obility Digital Trends – May 2017

We’re starting a monthly round-up of the most interesting digital marketing news from around the web. From Googles in depth Quality Score Reporting to exciting new targeting capabilities through LinkedIn, we saw some great stuff roll across our news feeds in May! Read below for our top digital marketing highlights: Gain Deeper ...

04
May

Obility Digital Trends – April 2017

We’re starting a monthly round-up of the most interesting digital marketing news from around the web. From Google’s death of exact match keyword type to new targeting features on LinkedIn, we saw a ton of digital marketing news in April. Read below for our top digital marketing highlights:

28
Apr

8 Easy Steps to Targeting Competitors on Social

Targeting prospects who are interested in your competitors can be pretty simple with a targeted list of competitor related keywords in SEM. However, when it comes to competitor targeting on social platforms, it’s time to roll up your track suit sleeves and put on Run D.M.C, cause it’s ...

17
Apr

Shorten That Sales Cycle Using Gmail Ads | B2B Secrets

In the “B2B Marketer’s Guide to Lead Generation Using Competitor Targeting”, our President & CEO Mike N reviewed a handful of ways we get in front of highly qualified prospects using competitor targeting. As Mike mentioned, competitor targeting is extremely effective because it allows us to get in front of ...

21
Mar

Close Variants Update – Google Follows Up Slap in the Face with Hair Pulling

Blog post co-authored by Max Hoffman and Mike Nierengarten Google's latest announcement "Close variants now connects more people with what they're looking for"  is just another step in Google's continued land grab for advertisers' cash. Mike previously wrote about ...