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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Case Study

95% Increase in Free Trials with Improved Intent Targeting

The Challenge The total number Free trials and the cost to acquire them are the measurement of success for Moz’s Paid Campaigns. We factored in the

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Case Study

Utilizing Paid Social with Different Assets & Audience Increases NNMQL 105%

The Challenge With a historical focus on opportunities and increased opportunity growth in 2019, Obility was tasked with changing direction for 2020 and asked to focus

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Blog Post

Testing Reddit Ads for B2B Marketing

I want to start by giving some context about my personality (it is relevant, I swear). I am cynical by nature. It is probably why I

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Blog Post

How to Efficiently Solve for Duplicate Content

The majority of websites are dealing with duplicate content issues and too often I see recommendations such as “add unique content”. But what do you do

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Blog Post

How to Exclude Employees from Seeing Online Ads

  ☑ Recommended Solution: Don’t   As a B2B marketing agency, we often get requests to exclude employees and other “internal traffic” from seeing ads online.

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