Featured Blog Post

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Why A/B Testing Needs to Be Part of Your B2B SaaS Marketing Strategy

  A/B testing is a method of comparing two different versions of a web page, an ad, a landing page, or other piece of content to

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Blog Post

Google SGE for B2B: The Next Phase of AI in Search

As the tech world buzzes about new AI tools like ChatGPT, Google is racing to incorporate AI into their own products as well. At this year’s

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How to Craft Compelling Case Studies for SaaS Solutions

Case studies are an effective digital marketing tool to showcase the success of your SaaS solution and demonstrate its value to potential clients. A well-written case

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The Power of Personalization in B2B SaaS Marketing

  In the competitive world of B2B SaaS marketing, personalization has emerged as a powerful tool to engage and retain customers. By tailoring experiences, messages, and

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Case Study

How Obility Created a Flexible and Scalable Lead Nurturing Program for Its Medical Devices Provider Partner

The Challenge When Obility and this medical devices company started working together, they had a basic nurture program in place and were looking for a more

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Blog Post

The Importance of UX and UI in Digital Marketing for B2B Software Companies

  In the world of B2B software companies, digital marketing has become an essential component of their overall growth strategy. It allows businesses to reach their

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