The Challenge At the beginning of the engagement, Obility’s client was facing a well-known challenge in the B2B world: they were offering a $250 credit
Read more ›Market research is an essential component of any business strategy, especially for B2B Software as a Service (SaaS) companies. Conducting thorough market research will allow B2B
Read more ›Lead generation is a crucial component of a successful marketing campaign. Generating high-quality leads helps drive user acquisition, increase conversions, and fuel business growth. The key
Read more ›Data is powerful! SaaS startups, especially in the B2B space, can gain a significant advantage by harnessing data and analytics. Informed decisions based on actionable insights
Read more ›The Challenge In 2020, Obility’s client acquired a competitor, which gave them a significant traffic boost, but most of this new traffic was either referral
Read more ›In the fast-paced world of B2B SaaS, trust plays a pivotal role in establishing strong and long-lasting relationships with your target audience. Unlike B2C interactions, where
Read more ›