Featured Blog Post

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Blog Post

How to Craft Compelling Case Studies for SaaS Solutions

Case studies are an effective digital marketing tool to showcase the success of your SaaS solution and demonstrate its value to potential clients. A well-written case

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Blog Post

The Power of Personalization in B2B SaaS Marketing

  In the competitive world of B2B SaaS marketing, personalization has emerged as a powerful tool to engage and retain customers. By tailoring experiences, messages, and

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Case Study

How Obility Created a Flexible and Scalable Lead Nurturing Program for Its Medical Devices Provider Partner

The Challenge When Obility and this medical devices company started working together, they had a basic nurture program in place and were looking for a more

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Blog Post

The Importance of UX and UI in Digital Marketing for B2B Software Companies

  In the world of B2B software companies, digital marketing has become an essential component of their overall growth strategy. It allows businesses to reach their

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Blog Post

6 Steps to Implementing a Successful SaaS Content Strategy

  In the competitive landscape of B2B SaaS, a well-executed content strategy can be the difference between MQLs and unqualified traffic. Because implementing a successful SaaS

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Case Study

How Offline Conversion Tracking Helped Obility Increase the Number of Opportunities by 133% at 71% Lower CPO

The Challenge Due to budget constraints and a very competitive environment, the main challenge the client team faced at the beginning of their engagement with Obility

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