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Paid Social Targeting, An Intro + Infographic

One of the most frequent questions I am asked as a paid social tactician is, “How does this audience on {insert your social platform here} translate to {other social platform}? Which options exist to target

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Understanding the Correlation Between PPC and SEO in the B2B Space

If you’re actively optimizing your website for SEO and running PPC campaigns, you might have noticed that an increase or a decrease in paid spend can

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SEO & PPC Relationship Status: It’s (not) complicated

The irony in the title is that it’s a social media reference. The only way to make that more relevant is to share this on one

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Conversion Tracking: Google Ads vs. Analytics

Conversions are the lifeblood of any successful PPC campaign. The proper tracking of conversions is critical to understanding what users are doing on the website and

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The Art of Paid Social Audience Sizes

Ensuring an appropriate paid social audience size is often the most overlooked element when building a campaign. You must define and narrow your audience, but focusing

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Facebook Audiences Using GTM: Return vs New Website Visitors

With all B2B marketing strategy, remarketing is a part that cannot be ignored, especially with ads on social media. In order to see the best results,

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3 Ways to Track Pardot Conversions in Google Analytics

Tracking conversions that take place in Pardot forms can be difficult, especially if your forms live in an iframe. In this blog post we will walk

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